This paper tells the story of how first-mover, Sensodyne Pronamel, created a new toothpaste category. This meant addressing an invisible and unknown oral... We’re long-term subscribers to WARC and ...

In February 2019, Pronamel launched its most advanced formulation yet: Intensive Enamel Repair toothpaste. Pronamel is the specialty brand that protects tooth enamel from acid erosion, while Pronamel ...

21Ninety has rounded up five of the best toothpaste for people with diabetes. Sensodyne’s Pronamel Gentle Whitening toothpaste stands out for its enamel-strengthening formula, catering to people with ...