Successfully developing products for global markets requires combining technical expertise, regulatory know-how, and a deep ...

The way we build digital products is broken. Mass digitization of the economy has afforded many people improved access, comfort, convenience, speed and much more. Whether that’s working remotely, ...

Every digital product team wants to be customer-driven, but it’s not easy. Here are five steps to ensure you bake in customer feedback from the get-go. They are some of the coolest kids on the ...

About 15 years ago, if someone had told David Schofield, an advanced surfacing designer at Trek Bicycle, that one day he and his team would owe their product design process to 17 software developers ...

When building a complex new product, US companies need to trust their nearshore partner to facilitate a discovery phase in which the goal is to literally discover the project’s requirements. At this ...

Reports from academic studies, market surveys and consulting firms all show a failure rate between 70% and 90% of new products in the Consumer Packaged Goods industry [1]. In this mercilessly ...