The recent lawsuits associated with HP preventing third-party ink cartridges from being used in their printers highlight the ...

When firms release new products they need to determine how to price them. Here we look at two new product pricing strategies that firms use. One is Price Skimming and the other is Market Penetration ...

Creating marketing boards in Ghana could potentially boost food production by: - Stabilising Prices: Marketing boards can ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Explore India’s best digital marketing companies in 2025 offering SEO, PPC, social media, and ROI-driven strategies to grow ...

Thanx, the leading restaurant guest engagement and retention platform, today announced the launch of ThanxAI, a family of ...

Explore how smart companies understand their customers’ value journey and design an end-to-end revenue strategy that capitalises on the true earning potential of their brands and offerings on this ...