For many people, whitening toothpaste is the easiest and most affordable tool to turn to if you're trying to brighten up your smile. While a solid toothpaste marketed for its teeth-whitening ...
brand managers must clearly identify the brand essence and the brand identity of the prescription products and continually nurture them. A brand like a friend – the Henkel approach More ...
The pharmacist is usually one of the last contact points for a patient when receiving treatment in which a prescription is ... callbacks are a phenomenon for brands where they no longer have ...
As the Strategist’s dental-hygiene expert, I’m constantly trying the latest oral-health products, from toothpaste to tongue ... experience to an in-office or prescription-strength whitening ...