In the era of hyper-personalization and uber individualization, grocery store allegiance has gone far beyond rational thought ...

Making Personalization The Norm The personalization promise isn’t exclusive to online retail. Brands like GameStop have captured consumers’ attention with multi-channel personalization strategies that ...

Premier platforms that offer data-driven personalization allow you to create segments by a variety of attributes: name, demographics, prior behaviors and purchase history. You can choose to only ...

Co-creative personalization takes a whole new approach. Instead of analyzing customers from afar, brands actively invite them ...

When customer profiles are unified in a data cloud, in-store associates have the context to make informed recommendations on the spot, creating a highly personalized, delightful experience. 4.

I believe that this approach will set a new global standard for retail personalization, and I can’t wait to see businesses start to deliver it.

TEXARKANA, Texas -- A new gifts and personalized goods store has made its debut in the Twin Cities with a ribbon cutting.

Another 24% of consumers think the in-store experience needs the most improvement when it comes to personalization.

Retailers need the agility to quickly deliver personalized store experiences in an ever-changing landscape — and artificial intelligence (AI) could be the catalyst to drive this evolution.

Personalized multivitamins: Worth it or no better than store-bought? The vitamin subscription trend doesn't seem to be fading, so we had experts weigh in on whether it's worth trying. Amanda Capritto ...

While most brands recognize the value of online personalization, a new survey reveals many of them are not achieving it.

We're leaving the old business model of offering standard product selections behind and embarking on a new business model where personalization rules the purchase process.