As a PR professional with over 10 years of experience, I’m witnessing a massive shift: AI is transforming the very foundations of communications. Clients are questioning the value of large agencies ...

If perception is everything, then it all begins with having a personal brand, according to Maha Abouelenein, author of “7 ...

Today’s sharing is: Personal Brand Building in the Virtual Era How to build a personal brand in the virtual era? These four dimensions help you become a "perennial tree" in the workplace.

In this digital age, personal branding is an industry unto itself—and marketers use it to good advantage. The reality is that personal branding matters because people trust well-established personal ...

Quynh Mai ran her digital-creative agency, Qulture, for the better part of a decade before she started building her personal brand as a founder in 2020. "It was really difficult for me for many years ...

No one was stunned when Tesla suffered a significant stock decline in the weeks following Elon Musk’s Twitter purchase. Nor was anyone surprised when Patagonia was in the headlines for weeks after its ...

In Nigeria’s competitive economy, a strong personal brand can turn expertise and reputation into real business success by defining your unique value, building an online presence, networking, ...

Phil McGraw is one of the hardest-working and highest-paid talents in Hollywood. His hit TV show, Dr. Phil, is going strong in its 19th season, still featuring his signature comment to people who may ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the world of sports management, personal branding has become a powerful tool for athletes ...

Younger workers embraced the idea of a personal brand as a way to get ahead, and carve out some power and security in their careers. But posting through it has its drawbacks. Credit...Eddie Guy ...