Hey, late-stage capitalism has reached a new and depressing milestone: Digital stores run by real people. Released in 2006, Roblox is a multi-platform multiplayer game that lets players use official ...

DoctorRofatnik, known to fans as “Doc,” looked almost mayoral in a tall white hat, a red tie and an American flag pin. A smirk was permanently plastered on his face as he roamed his domain on Roblox, ...

Furniture store IKEA will pay people £13.15 / €14.80 per hour to work in a virtual store it’s opening inside Roblox. The Co-Worker Game, as it’s called, will let players “experience working in IKEA’s ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...