The paint has now made it into the Guinness World Records book as the whitest ever made. The idea was to make a paint that would reflect sunlight away from a building. The paint reflects 98.1% of ...

A special experimental white paint that recently made it into the Guinness World Records could one day help keep the world from heating up. John Yang explains from West Lafayette, Indiana.

Whitest-ever paint could help keep the world cooler, researchers say by Elizabeth Prann - 07/25/23 5:19 PM ET. by Elizabeth Prann - 07/25/23 5:19 PM ET.

The world’s whitest paint, developed by Purdue University researchers and recognized in Guinness World Records, has been named winner of the 2023 Innovation Award in the sustainability category by ...