PG also showcased innovative products such as Crest's whitening toothpaste, which gently removes stains while protecting enamel, and Oral-B's iO Series toothbrush, featuring pressure control ...
To understand what makes transformational innovations successful, the authors studied two of them at Procter & Gamble: Oral-B iO, a “smart” electric toothbrush that step-changed the experience of oral ...