Burberry’s latest venture isn’t just about music – their custom vinyl records are doubling as stunning optical illusions, and ...

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These rely on how the brain subconsciously interprets information. Examples include illusions like the Müller-Lyer illusion, ...

This optical illusion confuses the brain, revealing how perception works and misfires. It also shows links between visual ...

While record table optical illusions aren't a new concept, Burberry has expertly managed to create a simple yet mesmerising ...

It’s a claw!” That’s what Camp Invention attendee Max told some adults after one of the enthusiastic device-building sessions ...

This work extends the concept of cloaking as a special form of illusion to the wider realm of illusion optics. We propose to use transformation optics to generate an illusion such that an arbitrary ...

This optical illusion personality test, shared by Mia Yilin on TikTok, reveals whether you're more charming or intellectual.

An optical illusion apparently determines whether you're positive or prefer keep your distance – so what will you see when ...

The optical illusion test for the day will apparently reveal certain hidden details about your personality. Try it out to get ...

This fun optical illusion hides the number 50 among rows of 20s and 21s. Can your eyes beat the pattern and spot the odd one ...

Optical illusions can do magical things to your brain and even eyesight. Now the latest image to trick minds over on Reddit ...