This post is one of a series that introduces the fundamentals of NOSQL databases, and their role in Big Data Analytics. What are wide column stores? Wide column stores are database management systems ...

Imagine that you have coupons that you wanted to push to mobile customers that purchase a specific item. This is a customer facing system of engagement requires location data, purchase data, wallet ...

NoSQL stands for "Not only SQL". The idea of naming a principle with a negative contingency seems curious, as if to demonstrate that a limitation has been overcome. Follow the guide... SQL (Structured ...