Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Nike will continue to design and manufacture NBA, WNBA and G League uniforms and on-court apparel through 2037.

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Nike will design and manufacture team uniforms, on-court apparel and fan merchandise for a further 12 seasons.

NKE announces a 12-year extension of merchandising and marketing with the NBA and WNBA. The company has been strengthening ...

Nike and the NBA have announced Nike will keep exclusive rights to manufacture uniforms, on-court apparel and fan apparel for ...

"It was obvious to us that the deal was working as good as it could be from the NBA's perspective," LaRocca told ESPN.

Dove & Nike’s 2024 Super Bowl campaign, Hard Knocks, landed critical and social support by focusing on girls' real challenges ...

The NBA and Women’s NBA announced a 12-year contract extension with global partner Nike Inc. through 2037 to provide uniforms ...

Nike has been a partner of the NBA since 1992, a marketing partner of the WNBA since 1997, and a G League partner since 2017.