When Nike Adapt BB 'smart shoes' were announced, we must admit we groaned slightly and thought, "Oh great, another way to count steps." But this is something very different. More akin to what we ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Although Bryant spent the entirety of his 20-year NBA career with the Los Angeles Lakers, things almost turned out ...

On Monday afternoon, the shoe giant announced a 12-season extension of its partnership with the two leagues, making Nike the ...

Both father and son made a statement by rocking shoes ... sizing on the Nike website. NBA fans can expect to see LeBron and Bronny make more sneaker history together on the basketball court ...

Court Affirms Nike Will Pay Millions for Opponent's Legal Fees After 'Outrageous' Conduct ...

The NBA and Women's NBA announced a 12-year contract extension with global partner Nike Inc. through 2037 to provide uniforms ...

(He later switched to the Alphafly 3, with which he set the current world record.) Nike’s current super-shoe lineup includes the Vaporfly 3 (top) and the Alphafly 3 (bottom). Some pros who prefer the ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

The Nike veteran announced his first big deal after taking the helm last Monday. NEW YORK, October 21, 2024--NIKE, Inc. (NYSE: NKE), the National Basketball Association (NBA) and the Women’s ...

USC Trojans star Juju Watkins is women’s college basketball’s next big star, and Nike is paying her a handsome sum because of it. ESPN reports Watkins, ahead of her sophomore season, is set ...