Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

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Adidas are making big moves and Liverpool will join Manchester United in signing a long-term deal with the sports brand ...

Smith questioned Brown over why he thinks an unnamed source stating how they feel a person is perceived would be considered bad. Brown noted that he can accept judgement to a point, but that the ...

Rutgers athletics is in the market for a new apparel partner. Its biggest stars have shown a clear preference.

Following pressure from an activist investor, CVS hired David Joyner to replace Karen Lynch. During her three-and-a-half year ...

Boston Celtics superstar wing Jaylen Brown went on the Stephen A Smith Show to set the record straight with Stephen A, one of ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

The University of Colorado's football team dominates, with quarterback Shedeur Sanders the top NIL earner in the country.

Jack Wilson was a 4-star basketball prospect who played at Washington State, Oregon State, Idaho and Minnesota before turning ...

The Boston Celtics are not suffering fools as they see them lightly. Head coach Joe Mazzulla has put the media on notice and ...

US sportswear giant to continue as exclusive on-court uniform and apparel provider for NBA, WNBA and NBA G League until 2037.