Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Mayor Randall Woodfin at First String Launch Mayor Randall Woodfin spoke to Wenonah High School students at First String ...

LeBron James and Anthony Davis debuted the new colorways of the Nike LeBron 22s during the season opener against Timberwolves ...

Inspired by the mid-1980s basketball shoe, Nike brings a hybrid sneaker that ... There's a reason these bad boys are still in style and aren't going anywhere anytime soon. The classic, all-white ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

With the recent return of several popular Nike Basketball silhouettes from the 1990's, the sneaker giant will bring back one of their iconic models while expanding the Nike Air Max Uptempo line.

Inspiration and Motivation: Wearing the shoes associated with their idol can inspire boys to emulate Jordan's determination ...