Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

As we prepare for tip off of the 2024-25 NBA season, we ranked the best signature basketball sneakers right now.

LeBron James continues to dominate the NBA after two decades, investing heavily in training and recovery. Now, fans can ...

Jaylen Brown has made his Nike stance very clear and doesn't care if it costs him an Olympics berth.Brown wasn't selected to ...

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a media event Monday ...

In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you ...

Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.

Puma Philippines recently unveiled the newest members of its Hoops Squad, including University of the East’s Nigerian star ...