Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

As we prepare for tip off of the 2024-25 NBA season, we ranked the best signature basketball sneakers right now.

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter ...

LeBron James continues to dominate the NBA after two decades, investing heavily in training and recovery. Now, fans can ...

Jaylen Brown has made his Nike stance very clear and doesn't care if it costs him an Olympics berth.Brown wasn't selected to ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a media event Monday ...

In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you ...

Mayor Randall Woodfin at First String Launch Mayor Randall Woodfin spoke to Wenonah High School students at First String ...