Apple barely mentioned AI at its big hardware launch. Maybe that was smart. But 2026 will need to be different. Hello again from Fast Company—and thank you for reading this edition of Plugged In.

Apple dumped a bunch of products and software features on us at its iPhone 17 event this week.

256GB will become the norm in the US and the West because Apple made it the new norm, and no one wants to lose a battle against Apple because of a silly, inexpensive flash storage upgrade.