we needed to evolve the site to become the authority and primary destination for information on tooth sensitivity and treatment. The objective of the new Sensodyne US consumer site was to provide ...

This is the story of how a change in marketing strategy completely transformed the fortunes of Sensodyne. Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it ...

(Reuters) -Haleon posted an unexpected drop in third-quarter revenue on Thursday, hurt by a weak demand for its painkiller in ...