Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

The Southern restaurant chain said the new menu "celebrates more than 55 years of country hospitality and positions the ...

Cracker Barrel's history, which includes everything from savvy business decisions to political controversies, is actually ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a ...

It’s not just Cracker Barrel’s ill-fated logo change that has been irking customers — as corporate bean counters this year ...

Following uproar on social media over its short-lived rebrand, Cracker Barrel announced it is pausing interior remodels across its restaurants.

The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the ...

But the controversy continued. On Tuesday morning, Trump said via Truth Social that Cracker Barrel “should go back to the old ...

Cracker Barrel, a country-themed restaurant chain and retail brand for more than 55 years, has unveiled some new changes as part of a broader makeover. On Wednesday, the company announced its “All the ...

Cracker Barrel reversed its new logo rollout, but its $700 million plans to modernized stores continues, threatening its ...