Instead of appealing to the typical kid of a consumer for the cheddar cracker, the Pepperidge Farm snack is going for a more sophisticated image with a (temporary) new name: Chilean Sea Bass.

Goldfish, they're not just for kids — at least, that's what The Campbell's Company wants you to think with its recent rebrand. Instead of appealing to the typical kid of a consumer for the cheddar ...

The Pepperidge Farm snack will still feature its baked cheddar crackers, formed in the shape of a fish with a smile drawn on the side. However, the goal of the rebrand is to show consumers that ...

(CNN) - An iconic cheddar cracker that is popular with kids is getting a fancier name to attract adults. For a limited time, Goldfish crackers will be called “Chilean Sea Bass.” Pepperidge Farm, Inc.

(CNN) - An iconic cheddar cracker that is popular with kids is getting a fancier name to attract adults. For a limited time, Goldfish crackers will be called “Chilean Sea Bass.” Pepperidge ...