For instance, she said that “anyone who is especially prone to caries (cavities) or have dental sensitivity, a ...

A study has claimed that a popular mouthwash brand could significantly increase the risk of cancer. According to research by the Institute of Tropical Medicine in Antwerp, Belgium – using ...

This especially applies to dry mouth-focused preparations. She also cautioned that many mouthwash brands contain potentially harmful ingredients. Some of these include alcohols, abrasive charcoals ...

Unlike developed markets such as the United Kingdom and U.S., mouthwash is a nascent category with low relevance and penetration ... In compiling a recent case for long-term, sustained investment in ...

Listerine is a mouthwash known because kills 99% of bad breath germs ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

Before Listerine went on to become the #1 dentist-recommended mouthwash brand, it started out as a humble disinfectant, cleaning agent, cure for dandruff, hair tonic, deodorant, and even a ...

Johnson & Johnson?s Listerine brand is tapping social and mobile to motivate consumers to take up a 21-day challenge to use the mouthwash for a chance to win a slew of prizes while improving their ...