Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

Your mission statement is a clear description of why your business exists -- what it produces, whom it serves, how it serves them and what it stands for. By itself, however, the statement is just ...

Mission statements and the things a company stands for are closely integrated -- at least they should be if the organization is well-led and strategic planning processes have been used. A mission ...

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...

Developing a successful brand is not something that happens overnight. It takes countless hours of dedication and determination and does not have a shortcut to success. However, there are certain ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. For those who have started – or want to start – a business, writing a mission ...

A mission statement – usually part of an organization’s executive summary in its business plan and posted on its website for stakeholders – is a brief message explaining a company’s purpose. It can be ...

The reevaluation of a company’s mission statement could be a stepping stone to a happier and more inspired workforce. And it won’t cost management a dime. Employees are working more than 40 hours a ...

I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most business owners have been told that they need to have a ...

America’s Education Reset: The New Issue of NR Is Out The Democrats’ Circular Firing Squad in Minneapolis Trump Threatens to Fire Fed Governor The Language Policing Misses the Real Problem The Great ...

If you’re a small business owner, there are a lot of things that have to go right if your business is going to be successful. The truth is, some of them are out of your control. For example, you can’t ...