WPP named Microsoft COO for Global Enterprise Cindy Rose to be its new CEO as the big ad agency focuses on artificial ...

Ad executives are adamant that they will not be replaced by engineers in underpants. AI models, designed to cough up the most likely answer, are not suited to producing arresting campaigns.

Microsoft and Meta both beat earnings expectations by large amounts and the reason was because of AI helping their basic ...

Now, an advertising watchdog is weighing in. The Better Business Bureau's National Advertising Division reviewed Microsoft's advertising for its Copilot AI tools.

Future Trends in Advertising Festival finds technology could supercharge sector but urges caution, writes Stephen Emerson ...

Major technology companies are reassessing the way they promote artificial intelligence features after increased scrutiny from industry and federal regulators. Over the past year, Apple, Google, ...