Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

It’s no secret inflation coupled with subsequent menu price increases are having a negative impact on restaurants. This is a result of consumer reaction and changes in their behavior. Consumer traffic ...

Walk into any pizza shop and an aroma of dough, sauce and cheese will waft throughout the building. Pizza shops have the advantage of giving off a good first impression through smell but when that ...

Tourism and Hospitality Research, Vol. 19, No. 2 (April 2019), pp. 213-224 (12 pages) This study proposed a model of the influence of menu attributes on customer satisfaction. Customer satisfaction ...

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