For over a dozen years, I've written you about Energy Transfer (NYSE:ET) units. My primary objective has to provide objective, actionable investment information about the company. Broadly, when ...

During a time of economic instability, with a recession potentially around the corner, should marketing investment be continued? If so, how can marketers justify to CEOs and CFOs while budgets are ...

Forbes contributors publish independent expert analyses and insights. I help leaders bridge the gap between data and business impact. In today’s data rich environments, it can be tempting to measure ...

Originally published Jan 31, 2021. Updated with new information. Over the past four decades, OpenGov has worked with dozens of municipal governments across the United States, often focusing on setting ...

Growing companies eventually discover that they need a way to make more than just black and white distinctions between employees who are doing their job and who should be fired for incompetence, ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Every day, our healthcare system spends $11 billion. As a practicing physician, it is clear that what our system measures and pays for–via diagnosis and billing codes, "allowable services" and myriad ...