As a result of an agreement between Formula One and Mattel, the company will create F1-themed Hot Wheels with a full range of F1 cars set to be released in 2025.
Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...
When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s ...