First and foremost, it's important to undergo proper care and maintenance when it comes to your eyes. Why? Because good prep makes your life more straightforward when you're ready to start the ...

Eye makeup for older women is a way to hold onto youth and look glowy all the time. Gone are the days of piling on makeup to look more mature and get served in a bar. Once you cross 50, makeup is the ...

As we get older, we begin to have fewer and fewer eyelashes and the ones we do have begin to grow shorter and even lose some of their pigmentation. Our go-to mascara, which used to work wonders, just ...

"These formulas aren't just classics—they're aging-skin essentials. Thoughtful, effective and flattering at every step," ...

Let’s talk about the wonderful world of makeup for mature skin because, age is just a number, right? When it comes to mature skin types, finding the best beauty products and techniques can be a ...

Struggling with thinning eyelashes? Amazon is stocking a product mature women swear by and have had to previously order from overseas. The Rumi Cosmetiques VolumeCare+ Mascara For Older Women is said ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There’s a reason beauty pros like Bobbi Brown and Laura Geller tout the importance of mascara. While some ...

Your go-to beauty products of your 30s may not hold true in your 50s. With age, it’s normal to experience a change in everything from your skin to your eyes—even the skin around your eyes. But this ...