More and more, we are becoming a visual society. Social media posts that contain visuals outperform text-only posts, and visual aids make presentations much more effective—43% more in persuading ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Hotels cut marketing costs 19% with AI tools but face threat as AI booking agents bypass traditional brand ads.

The retail marketing mix is more than a checkbox for the syllabus of a marketing course. Each seven aspects help retailers ...

Discover how Genspark AI Slides uses AI to create stunning presentations in minutes. Save time and impress with polished, ...

It is the process of creating digital landscapes, which emerging creators are crafting with a design in mind. Realizing that, in the context of modern media, being genuine, instead of creating generic ...

Pisi underscored its leadership in performance-driven marketing as sponsor of RevUp Africa 2025, held on September 6 at The Zone, Gbagada, Lagos. The conference brought together more than 200 revenue ...

Twenty years ago, we opened our first franchise in the Woodridge neighborhood of Washington, D.C., bringing a concept that ...

Deepak Bhosale of Asian Paints envisions a future where businesses transform into "Godlike Enterprises" through AI and ...

Discover how attending virtual networking events can help you build relationships, expand your reach, and generate quality ...

TikTok overtook Netflix for average U.S. watch time in 2024, with users spending 65 minutes daily on the platform compared to ...