If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to s ...

In my experience, "relationship marketing"—the genuine, human connections we build with users, customers and prospects—is ...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the ...

Marc Weinstock is stepping down as president of worldwide marketing at Paramount Pictures following a merger with Skydance.

Dive into how AI and SEO are reshaping marketing. Learn how marketers are accelerating growth and dominating the market with ...

When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the tagline: ...

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout ...

CreatorDB's CEO says he wants to see a "healthy middle class" of content creators. His startup raised money for the first ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...