The latest trend in effective marketing strategy development is to focus on customer experience. This means understanding the customer journey, creating personalized experiences, and leveraging data ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry ...

Organic reach has become less and less effective. In 2025 and the years ahead, paid ads are needed to increase brand visibility. However, that’s not a go-ahead to start throwing money at every random ...

Papa Johns is growing its marketing spend and accelerating development in North America in a bid to boost comparable sales and average unit volumes in the long term. These strategies are part of the ...

CAVA Group, Inc. CAVA is showcasing a disciplined and increasingly sophisticated marketing strategy aimed at driving engagement while maintaining operational balance. Its Spice World campaign ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Today’s evolving digital landscape can have a significant impact on corporate budgets — and marketers are continually expected to do more with less. As a result, demonstrating ROI and maximizing ...

City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his specialties are ...

Revelyst Golf Technology, a division of Revelyst, Inc., which includes Foresight Sports, Bushnell Golf, PinSeeker, and GolfLogix, has appointed Jared Hoffman as VP of Global Sales and Market ...