As part of the reorganization, Kate Johnson and Alvar Jover have been promoted to SVP of direct-to-consumer and consumer ...

In her role, Daisy will drive innovation, product development and updates as well as spearhead strategic training and ...

City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his specialties are ...

The plan could have a lasting impact on everything from housing to growing the city's retail and manufacturing base, ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

In a world where machines can process infinite data points, will our greatest competitive advantage become our ability to ...

Before joining Starbucks, Victoria served as Director of Franchise at SSP UK Ltd, where she played a pivotal role in driving ...

Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...

Nine months into her role as chief strategy and marketing officer, Jessica Jensen says it’s never been more necessary for ...

KFC U.S. on Monday announced Melissa Cash has been named Chief Marketing Officer, effective September 16. Cash will report to Catherine Tan-Gillespie, President of KFC U.S., who previously held the ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

The Alabama Minority Vendor Conference is set to take place at the BJCC in Birmingham this weekend, offering workshops and ...