"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

I find it is always helpful to start with a clear definition. If you Google ‘Marketing Strategy’, a myriad of different results and definitions will appear. [i] [ii] [iii] As you can see, not all ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, specialized team. I’ve watched many talented entrepreneurs rely on “random ...

Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one. Social media still feels fairly “new” to many of us. It’s hard ...

How do you know you've created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content ...

Companies undertake a wide variety of digital marketing strategies to help their brand stand out. Today’s digital-first marketing environment has created countless opportunities to reach your target ...

SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is still a ...