At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

The beauty industry is optimised for speed: fast and monthly product cycles, algorithm-led content and shrinking attention spans have made virality a core KPI, resulting in most marketing and product ...

As AI is replacing some entry-level roles, nine ad industry execs discuss the new roles popping up and how to get them.

Search Engine Land » SEO, PPC & AIO Guides » Ecommerce marketing strategies to boost sales Share Learn top ecommerce marketing tactics—from SEO to social ads—that drive traffic, increase conversions, ...

Experiential marketing is a form of marketing that involves creating memorable, immersive, and engaging experiences. It involves real-life interactive experiences and is commonly used within a B2C ...

Your music deserves to be heard—and a smart marketing strategy helps make that happen. For independent artists today, music marketing is about showing up consistently, building a recognizable identity ...

Companies undertake a wide variety of digital marketing strategies to help their brand stand out. Today’s digital-first marketing environment has created countless opportunities to reach your target ...

Are you looking for the best ecommerce fulfillment companies in 2024?

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

Abstract: This article explores how marketing is being redefined by agentic artificial intelligence (AI), discussing the integration of agentic AI across marketing research, strategy, and actions, ...