B2C marketers do not know how good they have it. Although the definition of "the modern consumer" is always changing—and marketers are forced to change along with it—B2C marketers have a vast array of ...

A structured, multifaceted marketing program is essential for any business’s success. Devaluing marketing, underinvesting in ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including ...

Agentic AI is quietly reshaping Indian marketing, powering CRM, WhatsApp bots, and campaign automation while human oversight ...

Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products ...

Fractional CMO Amrita Gurney shows startup founders what to expect, when to hire, and how fractional leadership fits Canadian ...

There has also been an increased emphasis on performance marketing in recent times, the research suggests. Over the last year ...

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important gap in ...

Thanx, the leading restaurant guest engagement and retention platform, today announced the launch of ThanxAI, a family of ...

The accounting body urged the government to consider international examples of sustainable financial product labelling ...