Discover the step-by-step marketing plan that turned simple email campaigns into $47,000 in revenue in just three months — ...

Yet many CFOs and CEOs still insist on judging marketing by a metric they also realize doesn’t tie to annual recurring ...

Here’s how to do social media marketing for your business. Before posting on social media, step back and look at your overall ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

With the death of third-party cookies underway, the pressure is on marketers to adopt new solutions for targeting, tracking and measurement before long-standing tactics become inoperable by the end of ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...