In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?” That was a ...

The marketing dashboard can be anything you want it to be, as long as it shows the forward-looking information that benefits you most. In fact, the marketing dashboard should be tailored to meet the ...

Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Quant5, a provider of predictive marketing software as a ...

Not having the right information means that you'll have to base your business decisions more on instinct and intuition than on facts. That risky approach should be avoided whenever possible. What ...