Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, "while proving ROI on ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those ...

Marketing performance measurement and management (MPM) remains among the top-three priorities for chief marketing officers and VPs of marketing, CEOs, COOs, and CFOs, according to the ninth annual MPM ...

Marketing’s next era is revenue-driven. Here’s how to design a GTM model that aligns stakeholders, accelerates pipeline and ...

If you're wondering why insight skills are so critical in B2B marketing, check out Moneypenny's blog where they highlight commercial success.

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Brands are moving beyond large media agencies, turning instead to Bengaluru’s tech-driven platforms that offer data-backed ...

Overview: AR marketing creates immersive, interactive experiences that increase user engagement.Social platforms like ...

Uruguayan AI firm Digital Sense is showing global leaders how to move from reactive reports to predictive power, using ...

Publish proof-of-reserves, undergo third-party audits, and clearly communicate tokenomics. Show users that you take security ...