When firms want to determine what their clients want, or what kind of products they should develop, or to determine if a new product will succeed they will do marketing research to find out more ...

Chairman of the Departmental Committee on SME Training at the Sialkot Chamber of Commerce and Industry (SCCI), Faizan Akbar, ...

A state utilities regulator moved to fine a competitive electricity supplier more than $5 million and revoke the company's ...

Whether you are a featherweight or a heavyweight boxer, you must approach your opponent in the same way: prepared. You learn about your opponent's strengths and weaknesses before you step into the ...

So, you've done the legwork that will ensure your ABM strategy is executed flawlessly. You've completed your personas. You know the specific accounts you're targeting. You have a solid bench of ...

Tripoint Travels, a leading travel and tourism company in Nigeria serving enterprises and global organizations, is proud to ...

Explore essential business skills for free with IGNOU's eight new courses on Swayam. Learn about accounting, marketing, law, ...

Some warn that the joke could wear thin if every brand joins in. Overuse risks making the strategy look manufactured rather than authentic ...

Joanne Smith is a keynote speaker at the ADMA Global Forum on September 9. She will be joined by other industry leaders ...

HubSpot reports that brands should enhance personalization using AI to meet rising customer expectations and strengthen ...

At its Connected Commerce Summit, the IAB’s CEO urges the industry to slow down, set firm foundations and confront ...