Let's talk about campaign data. We know waste is significant in the current paid media ecosystem—wasted dollars account for up to 74% of total media spend, a study conducted by ISBA and PwC estimated.

The Institute of Foundation Models at Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) and G42 today ...

K2 Think embodies a new approach to building smarter, more efficient AI. With just 32 billion parameters, it outperforms flagship reasoning models that are 20X larger ...

Search Engine Optimization (SEO) is no longer just about ranking higher on Google—it’s about educating AI. In 2025, SEO has transformed into a discipline focused on teaching AI assistive engines how ...

The Institute of Foundation Models at Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) and G42 today ...