The global Electrolyte Drinks Market is gearing up for significant growth, with a projected value increase from USD 40.4 billion in 2025 to USD 69.7 billion by 2035, registering a healthy CAGR of 5.6% ...

Once a medical necessity, intravenous drips are now becoming a wellness fad-used at vitamin parties, for jet lag, or ...

Manufacturers may boost appeal to Gen Z consumers with cold foam, a TikTok sensation that brings a coffee shop staple to the grocery aisle for shoppers who prefer at-home beverage experiences. In ...

Say goodbye to jittery highs and no sudden sugar crashes. Liquid I.V.® delivers balanced energy, powered by hydration and backed by science. LOS ANGELES , Aug. 25, 2025 /PRNewswire/ -- Liquid I.V.®, ...

Liquid I.V is expanding its product portfolio to include its new Sugar-Free Hydration Multiplier in White Peach—the brand’s first sugar-free drink mix in Canada—offering six essential vitamins and ...

On the most basic level, you’re probably well aware that drinking water = good, and skimping on it, especially when the weather heats up, is, well, the exact opposite. But in practice, the issue is a ...

Let’s be real. Most firefighters walk into shift already behind on fluids. And once the tones drop? It’s go-time, not sip-time. But here’s the thing: dehydration doesn’t just make you feel crummy—it ...

1 College of Economics and Management, Huazhong Agricultural University, Wuhan, China 2 Institute for Environmental Economics and World Trade, Leibniz University Hannover, Hanover, Germany This study ...

Have you noticed just how popular electrolyte drinks have gotten? If it seems like everyone is drinking them, you’re not alone. My grocery store is filled with packets that you can add to a standard ...

Liquid I.V. turns ordinary water into mega-hydration, via a powdered hydration solution to improve water absorption and counteract dehydration. To showcase its message, it kicked off its summer ...