Despite the many challenges brought on by the response to Covid-19, TV viewing is not only up, but so is wide consumer adoption of non-linear video platforms. And with that, ad units on PayTV AVOD, ...

Linear change develops logically out of what you've done in the past. If you have a successful sales strategy, for example, merely increasing sales calls or expanding your territory may improve your ...

Last year, Comcast Technology Solutions, a division of Comcast Cable that offers services around video workflow and monetization, zeroed in on the monetization opportunities around OTT. The company ...

Choong Nyoung Kim and Raymond McLeod, Jr. Analysis of human judgment and decision making provides useful methodologies for examining the human decision process and substantive results. One such ...