Data collected through multi-item Likert scales that contain reversed items often exhibit problems, such as unexpected factor structures and diminished scale reliabilities. These problems arise when ...

There are several ways you can gather data regarding someone’s preference or attitude. The Likert Scale is a five or ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

Marketing researchers have available for their use in measuring attitudes or components of attitudes a number of different types of scales or scale formats, including the semantic differential, Stapel ...

This article reports on three phases of the development of a Likert-type scale measuring heterosexual attitudes toward homosexuality. Phase 1 describes the development of the scale. Item analysis ...