“I didn’t expect the machine could learn to do the experiment itself, from scratch, in under an hour. It may be able to come up with complicated ways humans haven’t thought of to get experiments ...

The rise of experimental evaluations within organizations — or what economists refer to as field experiments — has the potential to transform organizational decision-making, providing fresh insight ...

Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...