“About half of small- and mid-size food brands rely on white label manufacturers, but for each new item, they have to start from scratch. We spoke to hundreds of brands that all said it’s their ...
Provided the sales volume is sufficient, a private-label strategy can provide the retailer with several advantages unavailable to them by carrying national or manufacturer brands only. In fact ...
Last month, TreeHouse Foods, the largest private-label food manufacturer in the US, released its second-quarter results, revealing net sales of $788.5m, down 1.9% on a year earlier and 5% lower on ...