The father-son duo broke new ground on and off the court, showcasing unique Nike footwear in the Lakers' season opener.

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One of the state's high school basketball coaches has a plan to help kids who can't afford sports and other extracurricular ...

Doncic barely beats out Shai Gilgeous-Alexander (+375), who finished second in MVP voting in 2023-24. Like Doncic, ...

Ahead of the new NBA season, sneaker brands have been busy launching new models and colorways for their top athlete endorsers ...

Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Celtics star and NBA Finals MVP Jaylen Brown did not hold back when talking about Nike's influence on Team USA roster decisions.

In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you ...

The collection includes numerous pairs of athletic shoes, and the sign above them reads "Coach Prime." Moreover, Deion Sanders also flexed assortment of high-end sunglasses, each in its own case, with ...

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter ...