LEWISVILLE, Texas--(BUSINESS WIRE)--JCPenney today unveiled its plans for JCPenney Beauty, a new, inclusive in-store and online experience that reflects customers’ beauty wants and needs, no matter ...

JCPenney is putting its stake in the inclusive beauty movement with the launch of a new in-store and online beauty experience. The core mission of JCPenney Beauty is to create a “hyper-inclusive,” ...

JCPenney at the Columbia Mall o / AFP PHOTO / Don Emmert / TO GO WITH AFP STORY by John BIERS, " (Photo credit should read DON EMMERT/AFP via Getty Images) Let’s face it. JCPenney’s loss of Sephora ...

JCPenney has replaced its Sephora shops with JCPenney Beauty sections. TikTokers are discovering the retailer as an alternative to beauty stores like Sephora and Ulta. JCPenney introduced the concept ...

Products created by Black and Brown founders will continue to be prominently featured. JCPenney will roll out its JCPenney Beauty shops to its stores nationwide following the initial introduction of ...

JCPenney and Rare Beauty Brands have created the Lift Beauty Accelerator, a brand incubation initiative aimed at beauty brand founders from underrepresented backgrounds. The program will award $10,000 ...

As *NSYNC makes the media rounds this week to promote the band’s Hollywood Walk of Fame ceremony, there has been something of an elephant in the room—or perhaps more of a wild-maned, unbridled ...