Whether it's a rainy day, you’re feeling a little under the weather, or leaving your house just holds no interest to you, there are plenty of ways to fill your alone time. Rather than just scrolling ...

Deciding on a Halloween costume is hard freaking work, because your options are literally endless. With so many alternatives at your disposal, it's easy to push deciding on a Halloween costume off ...

Admit it. You've watched those YouTube (GOOGL) makeup tutorials. And before you clicked play, you likely purchased your cosmetics, fragrance, skincare, or hair products from Ulta Beauty, Inc. (ULTA) ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Seeking out tutorials ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...

It’s officially wedding season, so it’s time for all the bridal makeup trials to begin. And what better place to find a great look than YouTube? It’s filled with videos and tutorials for the DIY bride ...

There are those who plan their costumes months in advance to celebrate All Hallows Eve, and then others who keep it simple, but want to be just the right amount of extra for an Instagram-worthy selfie ...

There's no question YouTube's beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, ...