Like the original Impossible Burger, the company’s plant-based pork product first debuted at a David Chang restaurant, Momofuku Ssam Bar, before launching in over 100 additional restaurants in the US ...
Researchers at the University of Arkansas for Medical Sciences (UAMS) compared how the body processes protein from traditional beef patties versus Impossible Burgers, one of the leading plant-based ...
The Impossible Whopper comes at an extra cost — about US$1 more than the beef patty Whopper. But Finazzo said research shows consumers are willing to pay more for the plant-based burger. Plant-based ...