CEO Peter McGuinness says the company’s biggest growth opportunity is with consumers who eat some meat.

The company has issued clear guidelines for identifying affected items, ... The December 2024 Impossible Meat recall is a ...

Impossible Foods: The company was founded in 2011 by Stanford biochemistry professor Pat Brown and spent five years developing the Impossible burger before launching it in 2016.Of all the plant ...

Impossible Burger is part of the larger meat-replacement category of consumer goods, which had a rough 2022. Since the start of 2023, however, the company's top competitor Beyond Meat is up 37%. ...

With that in mind, the campaign calls on consumers to "solve the meat problem with more meat” — namely, the plant-based alternatives that the company sells. “We see this campaign as a way to let meat ...

As cell-cultivated meat makes regulatory progress, Peter McGuinness responds to questions at WSJ's Global Food Forum about the competition that lab-grown meat might pose to Impossible's plant ...